Results
Showing 1–17 of 17 books
Value Proposition Design: How to Create Products and Services Customers Want
Alexander Osterwalder
4.21 average rating, · 7.2k ratings
Hey Whipple, Squeeze This: A Guide to Creating Great Ads
Luke Sullivan
4.21 average rating, · 5.2k ratings
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
April Dunford
4.24 average rating, · 4.2k ratings
Swipe to Unlock: The Primer on Technology and Business Strategy
Parth Detroja
4.21 average rating, · 3.4k ratings
Monetizing Innovation: How Smart Companies Design the Product Around the Price
Madhavan Ramanujam
4.15 average rating, · 1.3k ratings
Hello, My Name Is Awesome: How to Create Brand Names That Stick
Alexandra Watkins
4.13 average rating, · 994 ratings
Good Services: Decoding the Mystery of What Makes a Good Service
Lou Downe
4.30 average rating, · 910 ratings
The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
David C. Baker
4.31 average rating, · 745 ratings
Brand Flip, The: Why customers now run companies and how to profit from it
Marty Neumeier
4.30 average rating, · 680 ratings
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Anthony W. Ulwick
4.03 average rating, · 618 ratings
How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
Jenni Romaniuk
4.15 average rating, · 571 ratings
