Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore
4.02 average rating, · 31.9k ratings
Aging Consumers and Longevity Economy
A commercial reading path through aging populations, wealth, accessibility, care, housing, work, travel, technology, and designing for customers whom innovation routinely ignores.
The fastest-growing customer segment in many countries is older, wealthier, and almost completely misunderstood by product teams. This Topreads collection brings together 50 books for marketers, product leaders, healthcare executives, property developers, investors, and policy makers. Its purpose is to turn a strange, fast-moving subject into a structured reading path rather than another shallow list of fashionable titles.
A commercial reading path through aging populations, wealth, accessibility, care, housing, work, travel, technology, and designing for customers whom innovation routinely ignores. The list combines foundational explanations, historical parallels, operating knowledge, ethical disagreement, and selected fiction or speculative work where imagination is necessary to see consequences before they become ordinary. Each book is ranked to help readers begin with the strongest combination of relevance, credibility, and usefulness.
This page is designed as a living editorial resource. The current memberships were selected from Topreads’ verified catalogue of 163,349 books using metadata signals and related curated lists, then held as a draft for human review. Before publication, an editor must verify every title, remove weak or accidental matches, defend the top ten, and add book-specific annotations.
Ranked 1–24 of 50 — curated order, not the site-wide popularity formula.
Unfamiliar customers, scarce inputs, intangible assets, new business models, and the economic structures likely to reshape commerce. The subject matters now because developments that appear separate—technology, infrastructure, climate, biology, finance, law, and human behavior—are increasingly interacting as one system. Readers who understand only the headline technology can miss the constraints, institutions, incentives, and second-order effects that determine who benefits and who bears the risk.
This list is therefore not a prediction that every scenario will occur. It is an intellectual preparedness tool. It helps readers identify durable questions, recognize repeated historical patterns, evaluate competing claims, and build a vocabulary for decisions that may arrive sooner than conventional curricula expect.
The concept and editorial promise were designed first. Candidate books were then scored from Topreads’ verified 163,349-book catalogue using title and genre relevance, related curated-list membership, rating and readership confidence, exact-title duplicate suppression, controlled fiction representation, and author-diversity limits. Metadata scoring is a discovery aid, not a substitute for reading or expert judgment.
Geoffrey A. Moore
4.02 average rating, · 31.9k ratings
Rob Fitzpatrick
4.36 average rating, · 14.5k ratings
Murray N. Rothbard
4.48 average rating, · 1.2k ratings
Alexander Osterwalder
4.21 average rating, · 7.2k ratings
Cindy Alvarez
4.18 average rating, · 1.3k ratings
Jon Yablonski
4.33 average rating, · 1.7k ratings
Marty Neumeier
4.30 average rating, · 680 ratings
Anthony W. Ulwick
4.03 average rating, · 618 ratings
April Dunford
4.24 average rating, · 4.2k ratings
Aubrey de Grey
4.07 average rating, · 775 ratings
Cliff Kuang
4.13 average rating, · 3.1k ratings
Venki Ramakrishnan
4.03 average rating, · 2.8k ratings
Matt Taibbi
4.21 average rating, · 7.6k ratings
John D. Day
4.11 average rating, · 602 ratings
Bill McKibben
4.06 average rating, · 4k ratings
This page begins as a machine-assisted draft. Topreads does not claim that every selected book has been read by the editor or that the initial ranking is definitive. Before the page becomes indexable, a human must verify topical relevance, remove accidental editions or shallow matches, review the top ten, check controversial claims, and replace generic featured-book notes with book-specific editorial reasoning.
Spotted a book that doesn't belong here? Tell us — lists are reviewed and corrected.
